PRIVACY POLICY
DL One Enterprises, Inc. (“DL One,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our websites at www.dlonefamilybrands.com and b2b.dlonefamilybrands.com (collectively, the “Sites”).
1. Information We Collect
Information You Provide Directly
• Contact and inquiry form submissions (name, email, company, message)
• Email newsletter signup information
• B2B account registration details (business name, contact information, login credentials)
• Purchase order data submitted through the B2B Portal
• New dealer application information, which may include business name, address, tax identification or EIN, trade references, and other business details necessary for credit evaluation
• Messages, inquiries, and correspondence
Information Collected Automatically
• IP address, browser type, device information, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see our Cookie Policy for details)
Information We Do Not Collect
We do not collect or store sensitive personal financial data such as credit card numbers, bank account information, social security numbers, or consumer payment details through the Sites.
2. How We Use Your Information
We use the information we collect for the following purposes:
• Respond to inquiries and contact form submissions
• Send marketing communications, brand updates, and promotional content (with your consent)
• Facilitate communication between wholesale customers and the brands we represent
• Review, process, and transmit purchase order requests
• Manage wholesale account access and authentication
• Evaluate new dealer applications and verify submitted business information
• Maintain, improve, and analyze the performance of our Sites
• Protect against fraud, unauthorized access, and misuse
• Comply with applicable legal obligations
3. How We Share Your Information
We do not sell, rent, or share your personal data with third parties for their own marketing purposes. Your information may be shared only in the following circumstances:
• With the footwear and accessory brands we represent, as necessary to review, process, or fulfill orders
• With trusted service providers who assist in maintaining and operating the Sites (such as our website hosting platform and email marketing provider)
• When required by law, regulation, subpoena, court order, or other legal process
• To protect the rights, property, or safety of DL One, our users, or the public
4. Third-Party Service Providers
Our Sites are hosted on the Wix platform, which may collect certain data in accordance with its own privacy practices. We may also use third-party services including email marketing platforms (such as Mailchimp) and analytics tools (such as Google Analytics) to help us understand how visitors use our Sites and to deliver email communications.
These service providers are authorized to use your information only as necessary to provide services to us and are required to protect your information in accordance with their own privacy policies.
5. Data Security
We implement reasonable technical and administrative measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, to maintain business records, or as required by applicable law. Inactive B2B accounts may be deactivated or deleted after a reasonable period of inactivity. You may request deletion of your information at any time by contacting us.
7. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, delete, or port your data. To exercise any of these rights, please contact us at contact@dlfamilybrands.com. We will respond to all legitimate requests in accordance with applicable laws.
8. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information.
Your Rights Under the CCPA/CPRA
As a California resident, you have the right to:
• Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it
• Delete: Request deletion of your personal information, subject to certain exceptions
• Correct: Request correction of inaccurate personal information
• Non-Discrimination: Not be discriminated against for exercising your privacy rights
Categories of Personal Information Collected
In the preceding 12 months, we may have collected the following categories of personal information: identifiers (such as name, email address, IP address), commercial information (such as purchase order history), internet or electronic network activity (such as browsing history on our Sites), and professional or employment-related information (such as business name and title).
We Do Not Sell or Share Personal Information
DL One does not sell your personal information. DL One does not share your personal information for cross-context behavioral advertising purposes.
How to Submit a Request
To exercise your rights, you may contact us at contact@dlfamilybrands.com. We will verify your identity before processing your request and will respond within 45 days as required by law. You may also designate an authorized agent to make a request on your behalf.
9. Other State Privacy Rights
Residents of states with comprehensive privacy legislation—including but not limited to Colorado, Virginia, Connecticut, Utah, Texas, Oregon, Montana, and other states that may enact privacy laws—may have rights similar to those described for California residents above, such as the right to access, correct, delete, or opt out of certain processing of personal information. If you are a resident of a state with applicable privacy legislation and wish to exercise your rights, please contact us at contact@dlfamilybrands.com and we will process your request in accordance with applicable law.
10. Third-Party Links
The Sites may contain links to external brand, manufacturer, or third-party websites. DL One is not responsible for the content, privacy practices, or policies of those external sites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Children’s Privacy
The Sites are intended for business use only and are not directed toward individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.
12. Changes to This Privacy Policy
DL One may update this Privacy Policy periodically. The “Last Updated” date at the top of this document reflects the most recent revision. Continued use of the Sites following any changes constitutes acceptance of the updated Privacy Policy.
13. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, please contact:
DL One Enterprises, Inc.
contact@dlfamilybrands.com
Las Vegas, Nevada